Rochelle Bloom, president of The Fragrance Foundation, has announced the 2011 Top Ten FiFi Finalists following the closing of the first-ever online voting procedure.

“Announcing the top ten finalists is exciting, as now we can really say we are in FiFi mode and look forward to the fun and anticipation at The FiFi Finalists Breakfast on April 8th, when it gets narrowed down to the top five,” says Bloom.

“Making the change from paper ballots of previous years to online balloting has proven to be a great success,” adds Mary Ellen Lapsansky, vice president. “Being able to view all the beautiful visuals of exquisite bottles, innovative packaging, spectacular media campaigns in video and print brought The FiFi voting process to life.” Lapsansky was instrumental in ensuring the smooth transition from paper to online that took several months to set up.

The 2011 Top Ten FiFi Finalists:

Women’s Luxe (sold in Department & Specialty Stores more than 250 doors)
Acqua di Gioia, Giorgio Armani
Ange ou Démon Le Secret, Givenchy
CHANCE EAU TENDRE, Chanel
Coach Poppy Eau de Parfum, Coach Fragrances
Gucci Guilty, P&G Prestige
Narciso Rodriguez ‘for her’ musc collection eau de parfum intense, Beauté Prestige International
pureDKNY, Donna Karan Cosmetics
Versus Versace, Euroitaly Inc.
Voyage d’Hermès, Beauté Prestige International
WOMANITY by Thierry Mugler, Clarins Fragrance Group

Men’s Luxe (there were only 9 entries in this category)
BLEU DE CHANEL, Chanel
Chrome Sport by Azzaro, Clarins Fragrance Group
Dolce & Gabbana the one gentleman, P&G Prestige
Gucci by Gucci SPORT pour Homme, P&G Prestige
Lacoste Essential Sport, P&G Prestige
Marc Jacobs Bang, Coty Prestige
Perry Ellis Night, Falic Fashion Group
The Big Pony Collection: 1, 2, 3 & 4, Ralph Lauren Fragrances
Voyage d’Hermès, Beauté Prestige International

Women’s Specialty Luxe (sold in Specialty Stores, 26 -249 doors)(due to a tie there are 11 finalists)
Balenciaga Paris, Coty Prestige
bebe Sheer Eau de Parfum, Inter Parfums USA
Belle D’Opium, Yves Saint Laurent
Bond No. 9 High Line, Bond No. 9 New York
Bond No. 9 Washington Square, Bond No. 9 New York
English Pear & Freesia, Jo Malone
j’adore L’Or, Parfums Christian Dior
Lady Million by Paco Rabanne, PUIG USA
Love & Tears, Surrender by Kilian
Prada Infusion de Tubereuse, PUIG USA
Tom Ford Azure Lime, Tom Ford Beauty

Men’s Specialty Luxe
Bond No. 9 Andy Warhol Montauk, Bond No. 9 New York
Bond No. 9 Cooper Square, Bond No. 9 New York
Colonia Essenza, Acqua di Parma
La Cologne du Parfumeur, Guerlain
One Million by Paco Rabanne, PUIG USA
Orange Sanguine Atelier Cologne
Prada Infusion de Vetiver, PUIG USA
Rose Oud by Kilian
Tom Ford Azure Lime, Tom Ford Beauty
Victorinox Snowpower, Victorinox Swiss Army

Women’s Broad Appeal (sold through mass merchandisers – drugstores/chains; there were only 9 entries in this category)
Avril Lavigne Forbidden Rose, P&G Prestige
Christina Aguilera, P&G Prestige
Christina Aguilera By Night, P&G Prestige
Dyamante by Daddy Yankee, Falic Fashion Group
Eva by Eva Longoria, Falic Fashion Group
FLIRT! Rock-n-Rebel, BeautyBank
Halle by Halle Berry Pure Orchid, Coty Inc.
S by Shakira, PUIG USA
Samba Sun Woman, The Perfumer’s Workshop Int’l., Ltd.

Men’s Broad Appeal (there were only 4 entries in this category)
Antonio Banderas The Secret, PUIG USA
Hervé Leger Homme, Avon Products, Inc.
McGraw Silver, Coty Inc.
Samba Sun Man, The Perfumer’s Workshop Int’l., Ltd.

Women’s Specialty Brand (sold through one retailer and/or brand name in one retailer; due to a tie there are 11 finalists)
Anthropologie “by the creators of LeLabo” Eau de Parfum Collection, Inter Parfums USA
Anthropologie “Happ & Stahns – Perfumers”, 1842 Rosa Alba Eau de ParfumInter, Parfums USA
Banana Republic/Republic of Women Essence Eau de Parfum, Inter Parfums USA
Bath & Body Works Signature Collection Dark Kiss, Bath & Body Works
Bath & Body Works Signature Collection Secret Wonderland, Bath & Body Works
BOMBSHELL, Victoria’s Secret
Brooks Brothers “Madison” Eau de Parfum, Inter Parfums USA
GAP STAY Eau de ToiletteInter, Parfums USA
Icing “Flaunt” Collection: Oh so Jolie, Hello Chérie, C’est Chic!, The Maesa Group
Iris, Crabtree & Evelyn
Payless Unforgettable Moments: Promise and Charmed, The Maesa Group

Men’s Specialty Brand (there were only 4 entries in this category)
Banana Republic/Republic of Men Essence Eau de Toilette, Inter Parfums USA
Bath & Body Works Signature Collection for Men Ocean, Bath & Body Works
Bath & Body Works Signature Collection for Men Twilight Woods, Bath & Body Works
GAP CORE Eau de Toilette, Inter Parfums USA

Women’s Direct to Consumer (sold on-line, through catalog, or door to door; there were only 4 entries in this category)
Boyfriend, Boyfriend LLC
My Life by Mary J Blige, Carol’s Daughter
Outspoken by Fergie, Avon Products, Inc.
So Elixir, Yves Rocher North America Inc.

Indie Brand

(Women’s, Men’s, Unisex. Small/emerging brands on the market 1-2 years, 25 doors or less; there were only 4 entries in this category)
Candide Perfume (Women’s), Aftelier Perfumes
Honey Blossom Perfume (Women’s), Aftelier Perfumes
Lumiere Eau de Parfum (Women’s), Aftelier Perfumes
Six Scents Parfums: Series Three (Unisex), Six Scents Parfums Inc.


Finalists in the following categories will be announced at The FiFi Finalists Breakfast:

· Best Packaging, Women’s Prestige
· Best Packaging, Men’s Prestige
· Best Packaging, Women’s Broad Appeal
· Best Packaging, Men’s Broad Appeal
· Women’s Media Campaign
· Men’s Media Campaign
· Bath and Body Line
· Interior Scent Collection
· Perfume Extraordinaire

Finalists in the following categories will be announced and the winners presented with a FiFi Award at The FiFi Finalists Breakfast:

· Editorial Excellence in Fragrance Coverage:
Women’s Scent Feature
Women’s Scent Bite
Men’s Scent Feature
Blog

· Technological Breakthrough:
Packaging Technology & Delivery Systems
Fragrance Creation & Formulation
Information Technology

**New Category** – Fragrance Superstar Of The Year (best fragrance launch of the year regardless of gender or distribution category): Balloting for Fragrance Superstar Of The Year will take place at The FiFi Finalists Breakfast on 4/8 followed by on-the-spot inter-active, instant voting for the winner during The FiFi® Awards on 5/25.

**New** – Consumer’s Choice Award – 100% vote by consumers via social media. Online start date to be announced.

**New**– Fragrance Hall of Fame:
For the very first time, two individual FiFi Awards will be presented for both women’s and men’s fragrances.